Blog Tool/Social Network: Profy.com

http://www.profy.com/ Profy is a new platform for blogging and managing RSS feeds. Following is a review from Webware.com about this new site, which is currently in beta format:

(Profy sets up) "a vast network of interconnected social sites that your users can navigate to and fro while retaining the feeling of being on the same service.
Besides having a fairly standard WYSIWYG blogging interface, and integrated RSS feed reader, the real draw to the app is its interconnected social network. You can add other Profy users and blog owners as friends and contacts. The service goes as far as integrating instant messaging and presence management to let you know when someone's online. Once you've added people as friends, you can then keep track of their new blog posts, along with what they're reading if they've opted to share what RSS feeds they're subscribed to. The RSS reader itself isn't too shoddy either. While not as feature rich as the big guys, I actually prefer its layout to Google Reader's (at least on our RSS feed) because it displays who the author is on the title of each post.

Everything seems designed with a simple user in mind. There's no access to your blog's CSS, instead everything is simplified down to a fairly sizable collection of templates that can be custom-tailored (very much like Ning) with the user picking where they want each site element to go. The same goes for the domain, which lives under the Profy.com moniker and can't be linked up to one you already own. All these things make it very simple to get started and make changes on the go, but power users will likely want a little more." (review from Webware.com)